On 2nd December 2024, the Burhani Foundation, in collaboration with Project Rise, relaunched the Save Our Sparrows (SOS) campaign to raise global awareness about sparrow conservation. The initiative included awareness sessions, art and craft activities, and a nationwide Bird Feeder Distribution Drive beginning 6th March 2025 across 100+ centers. A custom software was developed to track sparrow sightings and feeder installations. Inspired by the teachings of His Holiness Syedna Mufaddal Saifuddin, the campaign continues with strong community participation and a renewed commitment to ecological stewardship.
Through awareness drives, community participation, and on-ground conservation efforts, each of these locations has played a vital role in advancing the SOS mission. Together, they form a powerful network of change-makers committed to restoring ecological balance and fostering a future where sparrows and other urban wildlife can thrive.