Save Our Sparrows - 2011
On March 6, 2011, in commemoration of the 100th birthday of His Holiness Syedna Mohammed Burhanuddin, Burhani Foundation initiated the Save Our Sparrows project, an effort to preserve and protect sparrow habitats threatened by rapid urbanization. This humble yet impactful initiative began with a large-scale bird feeder distribution drive, inaugurated by Prime Minister Narendra Modi in his capacity as the then Hon’ble Chief Minister of Gujarat. The campaign marked a significant step toward ensuring the survival of sparrows and fostering greater awareness around bird conservation.
Reviving the Legacy of Project Save Our Sparrows 2025
On 2nd December 2024, the Burhani Foundation, in collaboration with Project Rise, relaunched the Save Our Sparrows (SOS) campaign to raise global awareness about sparrow conservation. The initiative included awareness sessions, art and craft activities, and a nationwide Bird Feeder Distribution Drive beginning 6th March 2025 across 100+ centers. A custom software was developed to track sparrow sightings and feeder installations. Inspired by the teachings of His Holiness Syedna Mufaddal Saifuddin, the campaign continues with strong community participation and a renewed commitment to ecological stewardship.
Through awareness drives, community participation, and on-ground conservation efforts, each of these locations has played a vital role in advancing the SOS mission. Together, they form a powerful network of change-makers committed to restoring ecological balance and fostering a future where sparrows and other urban wildlife can thrive.
90+
No of Cities & Towns Participated
300
No of Volunteers involved
40K
No of feeders distributed
Save Our Sparrows (SOS) Campaign Timeline
The Burhani Foundation, in collaboration with Project Rise, revived the Save Our Sparrows (SOS) initiative as a worldwide campaign to raise awareness about sparrow conservation. Initial awareness sessions and community outreach began across various countries and regions.
Interactive art and craft workshops were held globally to educate and engage communities on the importance of sparrow conservation.
Phase One of the campaign commenced with bird feeder distributions in selected areas, marking the beginning of widespread on-ground activity.
The first phase concluded successfully, setting the foundation for broader outreach and expansion.
The campaign scaled up across over 100 cities and towns in India, supported by the launch of a dedicated tracking software. The software enabled real-time tracking from sparrow spotting to bird feeder installations. Over 40,000 bird feeders were distributed through more than 100 distribution centers. Participation incentives encouraged widespread community involvement. Sustained conservation activities continue globally. With coordination by over 300 volunteers, the SOS initiative has built strong momentum in India, Dhaka, China, and other regions — further strengthening its identity as a global campaign for ecological restoration.